Synthetic Personalisation - Advert

In the advert, it is written in bold what the phone being advertised will do for the customer. It says 'your music' and 'your life' at the very beginning before the customer begins to read further information. This shows how the advertiser is using synthetic personalisation to address the customer personally and create a relationship with them in order for them to feel more comfortable and maybe convince them to buy the product. It also makes the product seem more individual to the customer as it uses the word 'your'. Using 'your' may make the customer feel like they can make the product unique to fit their personality, etc.